Forge Ahead

Articles, Resources, & Tools for Founders
Creating a strong value proposition

Creating a strong value proposition

Who values your Value Proposition? A value proposition tells people why they would buy your product, yet a lot of startups have value propositions that are met with little, if any, enthusiasm.  This post should help you look critically at your value prop and see if it...

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4 storytelling tips to boost your startup success

4 storytelling tips to boost your startup success

I recently gave a presentation at GSVLabs on Effective Storytelling for Startups (a recording of the workshop is here). GSV Labs is an accelerator with offices in Silicon Valley and Boston and works with early stage founders to help them improve their odds of success....

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Creating an effective Go to Market Strategy

Creating an effective Go to Market Strategy

The Go to Market strategy is one of the most critical elements in a startup’s arsenal.  You can have an awesome product or service, but without a good Go to Market (GTM) strategy, you might not get that product out into the world before someone else steals your...

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Traction is for planning, not just pitch decks

Traction is for planning, not just pitch decks

If you have made any efforts at all to put together an investor pitch deck, then no doubt you’ve heard that one of the critical slides to include is the infamous “Traction” slide.  Traction, when you have some, is an amazingly powerful component in your presentation....

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Are you an investable founder?

Are you an investable founder?

Do you have the traits that make investors want to give you money and support you? If you’ve been around the startup ecosystem for even a minute, you’ve no doubt heard the saying the investors don’t invest in ideas, they invest in people.  In most cases this is...

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Your Pitch Deck isn’t a Teleprompter

Your Pitch Deck isn’t a Teleprompter

One of the frequent errors that I see first time founders make is putting wayyy too many words on a slide.  If that isn’t bad enough, some founders then proceed to read every word on the slide as though it’s a script.  I saw a blog post by marketing guru and...

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