What Is Founder Coaching?
Who is Coaching For?
You might have some questions about Founder Coaching and I’m happy to answer any questions when we speak. Feel free to contact me about a complimentary session to see if coaching might help you achieve your goals faster. In the interim, I’ve put some of the answers you might want on the right. You can also use the contact form below just to ask more questions if you like.
What is Founder Coaching?
I’m not sure there is a formal definition because there are not that many Founder Coaches around. I treat Founder Coaching as a hybrid between Executive Coaching and Business Coaching. Executive Coaching involves behavioral techniques to help an executive achieve a particular goal and optimize their performance. Business Coaching is helping to take a business to where the business owner wants it to go.
For startup founders, the link between Founder and Business is more integrated. The startup doesn’t exist without the founder and the founder’s actions have a profound impact on the success of the venture. Founder Coaching addresses the specific and unique challenges of having a life so interwoven with your venture and helping you build a successful business.
How do you work with clients?
I meet with my clients weekly for an hour. The meetings are generally via telephone or video call based on your preference. The calls are scheduled at a set day and time each week. If you have travel or can’t make your regular day and time for some reason, I can usually find another time that works.
Each call will generally end with short term goals for the following week building towards your main goals. If your goals, change or you develop new goals, we integrate those changes in the engagement.
For coaching to be effective, it requires trust and honest communication. It also requires a relationship where the coach has an understanding of your personality, strengths, etc. To give that relationship time to form, all engagements start with a 3-month minimum term and then go month-to-month.
Who sets the goals?
You set the goals. While you may have a set of goals in your head, clients often add additional goals after the initial conversation or at some other point in the engagement. Often the additional goals that get added in the initial conversation are based on areas of your life that you might not have been considering, such as “finding more family time amid startup chaos”, or “making the time to exercise”.
While you set the goals, my role is to keep us moving toward achievement of those goals and helping you overcome barriers that might be there or that might appear.
How long would I work with a coach?
Other than the initial 3-month commitment, there is no set time limit on a coaching engagement. That will depend on a number of factors including the scale of the goal, the point at which you feel like “you’ve got this” and the number of goals that you would like for us to work on together.
What type of client do you benefit the most?
While almost any founder could benefit from the help of a coach, the ones that truly get the biggest benefit from working with me, in particular, are first time CEOs or other first-time C-level executives.
I also bring multiple benefits for the founder that doesn’t already have a close circle of advisors or a strong personal network of founder peers. I work best with someone who knows that they have the skills and talents to succeed but feels like they could use help
How do I know if you are the right coach for me?
There’s only one way to know for sure, and that’s for us to have a discussion and see if my skills, style, and personality, seem like a good fit for your talents, style, goals, and personality. Different coaches bring different tools and different work styles. Some follow set programs and some don’t.
The good news is that you will know after that first call. Everyone does. It’s like knowing whether you want to go on a second date. Either things will click or they won’t. The call doesn’t cost anything but a little of your time and mine. So let’s see if we click. Click HERE to send me a note.
“Huge thank you for everything you did for me and WePow. You definitely helped me get through a tough time personally and in the life of WePow. Couldn’t have gotten the company to a place where we could be acquired without you!”
“Tony is much more than a coach: he is a mentor, advocate and genuine partner in helping his clients achieve their goals. Since we began regular sessions, I’ve seen tangible improvements in all aspects of my life, both personal and professional. I have recommended Tony to my closest friends with the full belief that they are in the best possible hands.”
“I didn’t realize until I was the CEO of a growth stage company how difficult it is to get straightforward and knowledgeable feedback on strategy and operations decisions. There are so many moving parts to running and growing a business that it’s easy to miss opportunities and weak spots. Tony provides critical analysis and a fresh perspective with one objective: To help me succeed.”